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What is PPC? Pay-Per-Click Explained - Portent
What is PPC (pay-per-click) marketing? pay per click marketing (PPC for short) is a model of advertising that allows marketers to pay only when their ad is clicked by an online user. Search engines like Google and Bing make pay per click advertising available on an auction basis. To show an ad on a ...

Pay-per-click - Wikipedia
Pay-per-click (PPC), also known as cost per click (CPC), is an internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher (typically a website owner or a network of websites) when the ad is clicked.

Pay-Per-Click Marketing: Using PPC to Build Your Business
What is PPC (pay-per-click) marketing? Pay-per-click marketing is a way of using search engine advertising to generate clicks to your website, rather than ?earning? those clicks organically. You know those sponsored ads you often see at the top of Google?s search results page, marked with a ...